101 Ways To Get More Customers From The Internet by Tim Cameron-Kitchen & Amen Sharma & Kavita Prashar

Author:Tim Cameron-Kitchen & Amen Sharma & Kavita Prashar [Cameron-Kitchen, Tim]
Language: eng
Format: mobi, azw3
Publisher: Exposure Publishing
Published: 2014-01-15T00:00:00+00:00

Let’s take an example for a high end Hi Fi consultancy company. They have articles placed in a number of high-end home and design magazines, whose readers would be ideal customers. For each article, they offer the same lead generation bait: a free guide to Hi Fi installation trends in 2014. This is intended to appeal to those interested in the latest Hi Fi technology who are thinking about buying in the New Year. The articles themselves give an overview of the trends, then the call to action paragraph at the end drives readers to a landing page where they can download the full trend report.

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